Facebook is the leading social media networking site through which most of the people are doing marketing and advertising. Currently there are around 1.11 billion active users in Facebook. Today, Facebook is the only media to reach the targeted group faster than any other media that we use to advertise. For this first needed thing is a facebook account, creating the facebook account is not a difficult task the only required thing for this is you should be above 18 years of age and it is easy to create just by filling the required information in the form.
For advertising, you should first create a business page which is more effective for advertising. The link that you need to create the business page will be available in the footer of the Facebook page. All you need to do is to just click that link to fill the information. After creating the page you should inform to the target group that you have a business page which is related to the product that you handle, by this many people in your group will know about your business and the products. The other users will like your page if the posts made in your page are interesting. The quantity of likes that you get for your business will likely increase the traffic that is generated towards your website; simultaneously your click through rate will get increased.